TIRELLI, point of reference in the world of automated packaging, returns to IPACK-IMA with a clear proposition: machines designed for seamless integration into diverse production lines, adaptable to a wide range of formats and product types — including cosmetics, perfumes, solvents, detergents, and more.

JULIET: Reciprocating Motion Monoblock for Filling and Capping

JULIET is a compact, highly efficient monoblock engineered for filling and capping small containers used across multiple industries, from cosmetics to perfumery and pharmaceuticals. Equipped with an advanced crimping system, the machine eliminates the need for a pre-crimping step thanks to a clamp that picks up, stretches, and applies the pump directly onto the container. Its gravity-fed channel, tilted at 45°, ensures a steady and gentle component flow without the need for air jets or vibration. The translating vacuum filling station, featuring four customizable filling nozzles, simplifies maintenance and format changeover operations. JULIET can be configured with additional stations for container cleaning and air-blowing, offering great flexibility to accommodate various packaging types and production line requirements.

BRB ADE: Rotary Labeller for Self-Adhesive Labels

The BRB ADE rotary labeller is designed to apply pre-spaced self-adhesive paper or plastic labels to cylindrical and/or shaped containers made of plastic or glass. With a production capacity of up to 36,000 bottles per, BRB ADE ensures high-precision label application by using self-adhesive units from renowned manufacturers like Herma.

Among its key features are:

• The “NON-STOP” system, which allows reel replacement without halting production

• Speed synchronization between the labelling units and the main machine via encoder

• The ability to apply up to five labels on containers of various shapes and sizes

TIRELLI is MORE: a smart data platform for packaging machines & lines

At IPACK-IMA 2025, TIRELLI showcases the MORE system, an intelligent and versatile platform developed to monitor, optimize, and maintain machines, production lines, and entire plants.

By providing real-time data through intuitive dashboards, MORE empowers companies to increase efficiency, reduce costs, and implement predictive maintenance strategies.

It enables comprehensive tracking of output, energy consumption, downtime, and material usage, contributing to improved operational performance across the board. Thanks to its modular design, the system can be tailored to include diagnostics, KPI analysis, shift management, and environmental monitoring, adapting seamlessly to different production needs.

MORE stands out as the ideal digital partner for manufacturers aiming to make their processes smarter, more sustainable, and more data-driven.

Complete and Integrated Lines

TIRELLI stands out for its ability to deliver customized solutions tailored to the specific needs of each production sector. Thanks to the integration of advanced technologies and a strong customer-oriented approach, the company offers complete packaging lines that ensure operational continuity, meticulous attention to detail, and easy integration into existing processes.

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The MORE system represents the best digital partner for TIRELLI machines, utilizing data-driven insights to optimize processes and elevate plant performance. Its user-friendly dashboards and in-depth information provide all levels of business with real-time, accurate views of plant operations, enabling swift, informed decisions that drive operational excellence and maximize results.

Key benefits of the MORE system for customers include:

• Increased Efficiency: Keep production under control, tracking machine downtime, output, material usage, and energy consumption.
• Cost Reduction: Reduce waste and scrap, optimize resource use, and perform maintenance only when necessary.
• Improved Response Times: Receive real-time alerts, customize alarm thresholds, and monitor continuous machine health for proactive action.

The MORE system offers tailored modules including:

• Overview of the status of connected machines.
• Centralized machine monitoring.
• In-depth productivity and efficiency analysis.
• Tracking of material and utility consumption.
• Process KPI analysis.
• Comprehensive event diagnostic recording.
• Work shift management.
• Customizable event notifications.
• Maintenance management.
• Environmental and energy performance monitoring.

Designed to seamlessly integrate Smart Data into packaging processes and industry, the MORE system is the ideal solution for those looking to optimize production while enhancing sustainability and energy efficiency.

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In addition to the well-established solutions for which TIRELLI is already recognized as an industry leader, the company is also featuring two advanced robotic systems. These solutions emphasize TIRELLI’s ability to deliver highly customizable, state-of-the-art robotics that enhance efficiency, flexibility, and cost-effectiveness in packaging processes. This highlights TIRELLI’s ongoing commitment to providing the most advanced, tailored solutions available on the market today.

JULIET Filling & Capping Machine: The Ideal Choice for the Cosmetics and Perfume Industries

The JULIET Filling & Capping Machine has quickly become a trusted and well-established solution in the packaging industry, offering proven performance and reliability. This reciprocating motion monoblock unit introduces a crimping system that straightens and applies pumps directly onto bottles, significantly improving efficiency and precision. Designed with a more compact tracking filling system and a highly efficient cap/pump feeding mechanism, JULIET continues to meet the demanding standards of the cosmetics and perfume industries.

• “One Station” System: The crimping tool picks up, straightens, and applies the pump directly to the bottle, ensuring smooth and reliable operation. For versatility, a screw pump head can also be used as an alternative to the crimping tool for handling different product formulations.
• Gravity Feed System: The 45° inclined feed-by-gravity channel eliminates the need for blowing or vibration, streamlining the process.
• Made 4 Filling: The sliding vacuum filling station features 4 customizable nozzles and integrated nozzle support, allowing easy access for changeovers and maintenance.
• Additional Bottle Cleaning Station: Space is available to add a bottle cleaning and blowing station prior to filling, further enhancing production efficiency.
• Flexible Bottle Handling: The option to convey bottles via a godet circuit offers maximum flexibility, accommodating various bottle types.
• Quick Format Changeovers: With fast and efficient format changeovers, JULIET minimizes downtime and ensures smoother transitions between production runs.
• Reduced Consumption: Fully servo-driven, JULIET ensures low energy consumption, making it an environmentally friendly and cost-effective solution.
• Hands-Free Operation: Designed for high operational safety, JULIET operates hands-free inside, reducing the need for direct human intervention during critical processes.
• Single-Operator Design: Designed for easy operation by a single operator, JULIET optimizes labor efficiency and simplifies production workflows.

With these advanced features, JULIET offers a flexible, efficient, and highly customizable solution for modern cosmetics and perfume production lines.

RO Capper: Fast, Secure, and Reliable Capping Solutions

The RO automatic capping machine is TIRELLI’s latest solution for fast and secure capping, designed to meet the growing demand for efficiency and reliability in production lines.

• Performance: The RO Capper can be configured with up to 16 heads, operating at speeds up to 19,200 cph.
• Precision and Security: Equipped with a bottle-cap orientation system, the RO Capper uses a camera to align bottles with specific elements (e.g., QR code, notch, silkscreen). The ATEX version complies with EU and non-EU directives for explosion risk areas.
• Flexibility: The RO EC variant features a programmable electronic cam for adapting to various cap and pump types. Each head is controlled by two servomotors—one for electronic torque control and another for individual head adjustments.
• Minimal Maintenance: Designed for easy maintenance, the RO Capper features simple parts replacement and quick adjustments, ensuring minimal downtime.

The RO Capper delivers unmatched performance and reliability, guaranteeing that every product is securely capped to the highest quality standards.

TIRELLI’s Robotic Solutions: The Perfect Complement to TIRELLI’s Packaging Systems

TIRELLI is also introducing two cutting-edge robots at the exhibition, further expanding its portfolio of automated solutions. These robots are designed to integrate seamlessly with TIRELLI’s packaging lines, offering enhanced flexibility and significant cost-saving benefits.

• Customizable to Client Needs: TIRELLI’s robotic solutions are fully tailored to meet the specific needs of each client, ensuring maximum efficiency and productivity across production lines.
• Reduced Operating Costs: By automating repetitive tasks, TIRELLI robots help reduce labor costs, streamline production, and minimize the risk of human error.
• Enhanced Flexibility: These robots can handle a wide range of tasks, offering unmatched adaptability across various industries.

TIRELLI’s robotic solutions are crafted to help businesses optimize their production lines, improve efficiency, and reduce operational costs, all while maintaining the highest standards of quality.

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The acquisition of the BRB Globus labelling business, confirms TIRELLI’s industrial goals and the growth and verticalization strategy to expand its offer to meet the needs of labellers in the production lines for the home & body care sector in the medium-low speed currently part of the TIRELLI portfolio.

Today TIRELLI has 150 employees and more than 6000 machines installed in 70 countries.

“We are particularly satisfied with this path of verticalization and internalization of the product portfolio for our customers with the specialization of BRB Globus, for years synonymous with high quality labellers” said Roberto Tirelli, CEO of TIRELLI.

“Thanks to this acquisition we will be able to better meet the needs of the TIRELLI group in the world of labellers, as well as to realize more quickly the important innovations that will accompany our systems towards digital transformation and integration with high innovation content solutions”, said Alessandro Marchini, Product Specialist and Andrea Rebustini, After Sales Manager at BRB.

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TIRELLI can offer a complete line for packaging home fragrances:

• Semi automatic infeed table
• Level filler with vacuum technology
• Single head capper for pumps, screw and press-on caps

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The acquisition of KTF Engineering confirms TIRELLI’s industrial goals and growth strategy to expand its portfolio, integrating it with a technology that meets the needs of extreme precision such as, for example, the home care sector that requires systems for bottling highly corrosive liquids with sizes ranging from small bottles of several grams up to large, 20 litre tanks and for production speeds up to 300 containers/min.

Today TIRELLI has 90 employees and more than 2800 machines installed in 70 countries.

“We are particularly pleased to have enriched the offering for our customers with the specialization of KTF Engineering, for years synonymous with high-tech weigh filling systems that guarantee the highest standards of quality and consumer protection,” said Roberto Tirelli, CEO of TIRELLI.

“Thanks to joining TIRELLI, we will be able to expand, our products, commercial presence and after sales worldwide, and to implement faster the important innovations that will accompany our systems towards the digital transformation and integration with robotic and cobotic solutions,” said Ivano and Oriano Falzoni, founders of KTF Engineering, that will remain at the head of the company and will follow personally all the synergies that will arise with TIRELLI.

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And it is not a surprise that in the last months home fragrance scored growth across many European countries: for example, of 3% in the UK and 11% in Germany.

For home fragrances, TIRELLI has the best solutions for offering complete packaging lines which include:

• Filler with vacuum technology
• Capper for pumps, screw and press-on caps
• Rotary and linear labellers for the application of different labels

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This not only applies to machines for primary packaging, but also to secondary packaging such as shrink-wrapping machines. It is therefore inevitable that in order to remain competitive in the market, companies must be prepared with versatile machinery able to manage different shapes and formats.

Source: PMMI Business Intelligence, “Personal Care Industry Trends” and https://www.packworld.com/personal-care-markets-need-speed

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According to Ecovia Intelligence, the global market for natural and organic personal care products was worth $ 9.6 bn in 2016, rising by just under $1 bn per annum. Between them, Europe and North America account for 90% of all sales and continue to show the highest growth in terms of sale value. By contrast, Asia is the fastest growing in terms of percentages, with many countries, including China and India reporting double digit growth

What does natural mean – by region?

Global Data’s 2016 primary consumer research shows that global interest and engagement in beauty and grooming products making natural claims is high. However, interpretation of what natural means differs by region. For example, in Asia and North America natural means “real ingredients” above all else. «The incorporation of ingredients that consumers perceive to be untampered with and non-artificial is therefore essential – comments Lia Neophytou, associate analyst, Global Data. In South America and Europe, “natural” primarily means “preservative free”, while “free from synthetic ingredients” and “real ingredients” also rank highly. «This highlights “free-from” and avoidance claims which resonate most with consumers in these markets» states Neophytou, pointing out that the consumers consider “natural” to be about rejecting unfamiliar, synthetic ingredients in favour of ones that are “real”.

Future trends in natural beauty

The natural beauty trends of the future will stem from consumers’ increasingly holistic understanding of health and wellness, predicts Neophytou. «Perceptions surrounding what constitutes a healthy lifestyle are expanding and catalyzing innovation across the beauty and grooming industry», she states. In particular, there will be more transference of food and beverage ingredients with healthy “halos” fueling the perception that what is good for you internally must also bring benefits when applied to the skin.
Informed and engaged consumers will seek out responsible, yet effective beauty solutions. One approach will be the use of plant-based food waste, said to be rich in natural polyphenol-rich anti-oxidants, antimicrobial and anti-ageing compounds. For example, spent coffee ground are said to be effective as natural exfoliators in skincare. The incorporation of green materials from food waste in cosmetics will become an important method for brands to improve their sustainability credentials and to engage younger consumers.
Finally, customization and DIY beauty will become another way to get consumers more engaged in natural beauty. «Understanding what is and isn’t natural is a dauting labyrinth for consumers» maintains Chidley. «DIY beauty can be the first step to demystify beauty products, giving consumers the confidence that they need not be complicated and they can get involved, forcing the market to become more transparent and sustainable».

Source.
Global Data, Ecovia Intelligence and Beauty Kitchen presented at the Marketing Trends presentations at in-cosmetics Global, 17-19 April 2018.

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This part of the machine is made by a chain carousel to which the compressing jaw systems is applied for the picking of the straw before straighten operation. It is a completely mechanical cam group that provides with an easy system made in very few steps the operation for change format and without adjustments needed.

While the triggers are arriving to the picking system, containers are arriving to the infeed system of the machine and the carousel that rotates above the bottles, is introducing the straws entering in the container up to container necks holding. The machine is linear and insertion occurs during the movement of the bottles without stopping the bottle flow.
The linear capper works by a motorized a belt that acts on the rotating crown of the pump, electronically controlling the closing torque.

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